- USA - North Bergen, New Jersey 07047
- Phone: 619-948-2496
- Tomasito Bobadilla - Managing Partner -firstname.lastname@example.org
- Marvin Flores - Entertainment Producer - email@example.com
- Howard Helfgott - Managing Director China - firstname.lastname@example.org
Before founding BFM Movimiento in 2007, Tomasito served as the Marketing Manager for Red Bull North America, where he co-authored the launch of Red Bull Energy Drink into the East and New York metro area. He also introduced all event-marketing strategies between North America, Latin America and the Caribbean.
A key stakeholder in establishing the Red Bull brand and energy drink category in the U.S. Tomasito pioneering strategies pave the way for Hispanics to embrace a high premium brand and category. A mindset prevail at the time that the U.S. Hispanics would not consume a costly premium drink, especially in the size of only 8.3oz. Utilizing the brand value and attributes, Tomasito designed tactics that were entirely driven by experience that Hispanics Sense, Felt, Thought, Related, and Acted in one cohesive strategy. By 2002, consumption rate among Hispanics grew over 400%. The consumption domino effects continue across the Northeast and East region. By 2004, NYC consumption depletion rate surpassed the entire Red Bull Global consumption/depletion, making NYC the overall leader in consumption/depletion across the RB territories overtaking established European countries. By 2005, the category was finally supplanted in the U.S. and was no longer viewed as a "niche" product.
With an insightful perspective of key experiential discipline, Tomasito is able to answer & produce a unique "core user" experience. Programs developed such as El Rey Del Corte, Red Bull Batalla De Los Gallos, Red Bull Futbol De Calle, Sanky Panky Invades America, and the Dominican Republic Government Marcos Diaz 2X Around Manhattan.
Marvin Flores entertainment producer of BFM Movimiento oversees the promotional buzz via entertainment vehicles of its clients and the company. He has an extensive background and brings wealth of experience in music production, teleproduction, talent management, and live-event promotion. His formula for success has translated from music company to music company. He is an accomplished recruiter of talent, a firm believer in delegating and empowering people.
In the phase of his career, Marvin produced his first recording Artist 4PM for Next Plateau Records. Marvin quickly learned that there is more to making it in the music business than recording music in a studio. He discovered his passion for the art of promoting and spend several years as Publicity and Promotions manager for several leading music corporations. His professional career includes serving as Promotion Manager responsible for the promotional initiatives of Kool & the Gang, Miguel Mateos, George Clinton, Victor Victor, Sergio Vargas, Pena Suazo y La Banda Gorda, Wisin & Yandel, Juan Luis Guerra, Joan Sebastian, and Pepe Aguilar. Two musical collaboration "50 years of Mambo" and "Raices habaneras" that led to Latin Grammy nominees.
Marvin played an active role in the musical career of Boy Band Aventura, into an International sensation and garnish another Latin Grammy nominee. Marvin is a songwriter, producer and film director. He is the father of three children and attends the Bridgeway Community Church in Haledon, New Jersey where he also mentors youths of the community.